Exponentia Launches NHL Live Mobile Game for Viewers of 2008 Stanley Cup Playoffs

Vancouver, BC (PRWEB) March 31, 2008 -- Exponentia (http://www.exponential.com) announced today that the popular NHL PlayAction (http://www.playaction.tv/nhl/) is back just as action is heating up on its way to the NHL Playoffs - spurring friendly rivalries among fans and enabling them to play along live on their mobile phones.

The game pits fans across North America on either side of key rivalries in live, head to head competition. To play, fans in the US and Canada simply text the name of the team they support to the short code 24365 on their phones. Players then receive trivia and live prediction questions that are triggered by events in the game via text messaging. Points are awarded as goals are scored and predicted events occur, with live updates to the PlayAction leader board available on the phone and online at NHL PlayAction (http://www.playaction.tv/nhl).

Participants compete for prizes every game, including NHL.com Shop Gift Cards and a grand prize worth $1,000.

"Hockey fans are passionate about the game and PlayAction delivers a compelling community of game play that leverages the best of mobile and online to serve that passion," says Andrew Gregory, Managing Partner at Exponentia. "We are proud to continue to partner with the NHL to deliver cutting edge interactivity to hockey fans across North America."

About Exponentia (www.exponentia.com)

Exponentia is a recognized leader developing mobile games and interactive applications for sports and entertainment clients that enable them to engage their fans across broadband and mobile devices. The pioneering company has been serving some of the most loved names in pro sports, media and entertainment for over 5 years, specializing in integrating live interactivity with broadcast. To learn more about PlayAction, go to www.playaction.tv.

Media contact:

Exponentia

Andrew Gregory

P: (604) 738-9462

M: (604) 783-4962

andrew @ exponentia.com

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